Mail Campaigns that land in the right mailboxes
Two ways to get your message in front of customers - blanket an entire neighborhood with Every Door Direct Mail, or target specific households with a custom mailing list. A Trade Loop specialist helps you choose the right approach and execute it successfully.
Every Door Direct Mail
EDDM is a USPS program that lets you send a mailer to every single house on a postal route - no address list required. The routes are predetermined by the post office, and we help you choose the ones in your area that match the demographics you are trying to target.
Bulk Mail Permit - $265/year per business
Required to send EDDM at bulk rates. Only recommended for businesses willing to run a minimum of four to five campaigns per year to make the permit worthwhile.
We select your routes
A specialist from Trade Loop helps you identify USPS routes in your area that match the demographics you want to target - income, age, homeownership, and more.
Every door gets your mailer
EDDM means every single house on the selected route receives your piece. There is no address list to manage - the post office handles delivery to every door.
Bulk mail permitting
A bulk mail permit costs $265 per year per business. This is only recommended for businesses planning to run four to five campaigns minimum to make the permit worthwhile.
Specialist support
A Trade Loop specialist walks you through how to target the specific demographic you want and everything you need to do in order to be successful with your campaign.
Targeted Mailing Lists
When you already have hot leads and prospects - or you know the exact type of client you want to reach - a targeted mailing list is the better option. You send to specific households, not entire routes, so every piece goes to someone who matters to your business.
No permit required
You pay for the print and postage on each piece - no annual permit fee. Better if you have a more niche list of clients you are really trying to target depending on your trade.
Define your audience
Tell us who you are trying to reach - specific households, past clients, or a niche demographic based on your trade. The more specific, the better the results.
Use your list or build one
Bring your own list of hot leads and prospects, or we can help you build a targeted list based on criteria like property value, income, or business type.
Send to exact addresses
Unlike EDDM, only the households on your list receive the mailer. No permit required - just pay for the print and postage on each piece you send.
Better for niche trades
If your business targets a specific type of client - say, high-income homeowners or commercial property managers - a targeted list gets you in front of the right people.
Which is right for you?
Not sure which approach fits your business? Here is how the two compare.
| Feature | EDDM | Targeted Lists |
|---|---|---|
| Delivery method | Every house on a USPS route | Specific addresses from a list |
| Permit required | Yes - $265/year per business | No |
| Minimum campaigns | 4-5 per year recommended | No minimum |
| Address list needed | No - post office handles it | Yes - yours or we build one |
| Best for | Broad neighborhood coverage | Niche, specific targeting |
| Demographic targeting | By route selection | By individual household criteria |